Marketing strategy / edited by John Cadogan

Contributor(s): Series: SAGE library in marketingPublication details: London : SAGE, 2009Description: 6 v. : ill. ; 25 cmISBN:
  • 9781848601178 (set v 1-6 hbk.))
  • 1848601174 ( hbk.) (set)
Subject(s):
Contents:
v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies -- product strategy and promotion strategy -- v. 4. Marketing-mix strategies -- distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy
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Item type Current library Home library Collection Call number Materials specified Copy number Status Date due Barcode
AM PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) - HF5415.13.M36 (Browse shelf(Opens below)) j. 6 1 Available 00002019301
AM PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) - HF5415.13.M36 (Browse shelf(Opens below)) j. 5 1 Available 00002019313
AM PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) - HF5415.13.M36 (Browse shelf(Opens below)) j. 4 1 Available 00002019312
AM PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) - HF5415.13.M36 (Browse shelf(Opens below)) j. 3 1 Available 00002019311
AM PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) - HF5415.13.M36 (Browse shelf(Opens below)) j. 2 1 Available 00002019310
AM PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) - HF5415.13.M36 (Browse shelf(Opens below)) j. 1 1 Available 00002019309

Includes bibliographical references

v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies -- product strategy and promotion strategy -- v. 4. Marketing-mix strategies -- distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy

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