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Evaluation in Advertising Reception : A Socio-Cognitive and Linguistic Perspective / by Stella Bullo.

By: Contributor(s): Publisher: London : Palgrave Macmillan UK, 2014Description: 216 pages online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781137350435
Subject(s): Additional physical formats: Printed edition:: No titleDDC classification:
  • 302.23 23
Online resources: In: Springer eBooks In: Palgrave connect e-booksSummary: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
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Item type Current library Home library Collection Call number Materials specified Copy number Status Date due Barcode
AM PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) - ebook (Browse shelf(Opens below)) 1 Available

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

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