Brand champions : how superheroes bring brands to life / Ian P. Buckingham

By:

Buckingham, Ian P, 1967-

Series: Bring yourself to workPublication details: Houndmills, Basingstoke, Hampshire : Palgrave MacMillan, 2011.Description: xii, 209 p. : ill. ; 24 cmISBN:

9780230220324 (hbk.)
0230220320 (hbk.)

Subject(s):

Online resources:

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Summary: 'A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement'-- Provided by publisher.

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HD69.B7B835 (Browse shelf(Opens below))		1	Available		00002079346

Includes bibliographical references and index.

'A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement'-- Provided by publisher.

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Brand champions : how superheroes bring brands to life / Ian P. Buckingham

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