Marketing scales handbook / Gordon C. Bruner II, Paul J. Hensel
Publication details: Chicago, Ill., USA : American Marketing Association, 1992-2005Description: v. ; 25 cmISBN:- 1587992051 (vol. 4)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.3.B785 (Browse shelf(Opens below)) | j. 4 | 1 | Available | 00001471141 |
Vol. 4 has subtitle : A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James
Includes bibliographical references and indexes
There are no comments on this title.
Log in to your account to post a comment.