Why she buys : the new strategy for reaching the world's most powerful consumers / Bridget Brennan
Publication details: New York : Crown Business, 2009Edition: 1st edDescription: viii, 322 p. ; 25 cmISBN:- 9780307450388 (hbk.)
- 0307450384 (hbk.)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.332.W66 B735 (Browse shelf(Opens below)) | 1 | Available | 00002017617 |
Includes bibliographical references and index
Women are females first and consumers second -- Women are the mother lode : what they didn't teach you in business school -- Getting to know the locals : a tour of the genders -- The five global trends driving female consumers -- Pink is not a strategy : creating products with a female focus -- Marketing to women : the difference between sex appeal and gender appeal -- The last three feet : fundamentals of selling to women -- We have seen the future, and it is female : applying the knowledge to your business -- The X to Y mencyclopedia : bridging the gender gap, one word at a time.
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