Branded lives : the production and consumption of meaning at work / edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola.
Publication details: Cheltenham, UK : Edward Elgar Publishing, c2011.Description: xiv, 201 p. ; 24 cmISBN:- 9781849800921 (hbk.)
- 1849800928
- Also available in digital form.
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HD69.B7B698 (Browse shelf(Opens below)) | 1 | Available | 00002079906 |
Includes bibliographical references and index.
'Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations'--P. 4 of cover.
Also available in digital form.
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