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The Coke machine : the dirty truth behind the world's favorite soft drink / Michael Blanding

By: Publication details: New York : Avery, 2010Description: 375 p. ; 24 cmISBN:
  • 9781583334065
  • 1583334068
Subject(s): Online resources:
Contents:
A brief history of Coke -- Building the brand -- Biggering and biggering -- The battle for schools -- The bottled water lie --'!Toma lo bueno!' --'Syrup in the veins' -- The full force of the law -- All the water in India -- The case against'killer Coke.'
Summary: An expose on the rise of Coca-Cola to become one of the world's most profitable and recognized brands shares unsettling reports on franchise deals in adversarial nations, the role of company products in obesity rates, and the environmental impact of its bottling practices
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Item type Current library Home library Collection Call number Materials specified Copy number Status Date due Barcode
AM PERPUSTAKAAN DR ABDUL LATIFF PERPUSTAKAAN DR ABDUL LATIFF KOLEKSI AM-P. DR ABDUL LATIFF - HD9349.S634B642c 2010 9 (Browse shelf(Opens below)) 1 Available 00002044457

A brief history of Coke -- Building the brand -- Biggering and biggering -- The battle for schools -- The bottled water lie --'!Toma lo bueno!' --'Syrup in the veins' -- The full force of the law -- All the water in India -- The case against'killer Coke.'

An expose on the rise of Coca-Cola to become one of the world's most profitable and recognized brands shares unsettling reports on franchise deals in adversarial nations, the role of company products in obesity rates, and the environmental impact of its bottling practices

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