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1.
Services marketing / Valarie A. Zeithaml, Mary Jo Bitner. by Series: McGraw-Hill series in marketing
Publication details: New York : McGraw Hill, 1996
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD9980.5.Z44.

2.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 2nd ed.
Publication details: Boston : Irwin/McGraw-Hill, 2000
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD9980.5.Z44 2000.

3.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 6th ed.
Publication details: New York : McGraw-Hill Irwin, 2013
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD9980.5.Z44 2013.

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