The growth drivers : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan

By:

Bird, Andy

Contributor(s):

McEwan, Mhairi

Publication details: Hoboken, NJ : Wiley, 2011.Description: p. cmISBN:

9781119953319 (hbk)

Subject(s):

Summary: 'The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth'-- Provided by publisher.

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5415.127.B573 (Browse shelf(Opens below))		1	Available		00002072231

Includes bibliographical references and index.

'The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth'-- Provided by publisher.

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The growth drivers : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan

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