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Arts marketing insights : the dynamics of building and retaining performing arts audiences / Joanne Scheff Bernstein ; foreword by Philip Kotler
Publication details: San Francisco : Jossey-Bass, 2007Description: xx, 294 p. ; 24 cmISBN:- 9780787978440 (hbk.)
- 0787978442 (hbk.)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | PN1590.M27B438 (Browse shelf(Opens below)) | n. 1 | 1 | Available | 00002024351 | ||
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | PN1590.M27B438 (Browse shelf(Opens below)) | n. 2 | 1 | Available | 00002024352 |
Includes bibliographical references (p. 267-280) and index
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