International Brand Management of Chinese Companies [electronic resource] : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets / by Sandra Bell.

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Series: Contributions to EconomicsPublication details: Heidelberg : Physica-Verlag Heidelberg, 2008.Description: 370 p. : ill., digital ; 24 cmISBN:

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In: Springer eBooks

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