The effects of identification, engagement, perceived innovativeness and co-creation towards brand equity of bumiputera SME retailers and supporting agency / Ahmad Sabri Kassim.

By: Producer: 2017Description: xvii, 314 pages : illustrations ; 30 cmContent type:
  • text
Media type:
  • unmediated
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  • volume
Subject(s): Dissertation note: Thesis (Ph.D.)-Universiti Kebangsaan Malaysia, 2017.
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Item type Current library Home library Collection Call number Materials specified Copy number Status Date due Barcode
TERHAD PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG TESIS, KOLEKSI ASIA TENGGARA-P. TUN SERI LANANG (ARAS 5) - HF5415.1255.A375 2017 tesis (Browse shelf(Opens below)) 1 Available 00002211032

Thesis (Ph.D.)-Universiti Kebangsaan Malaysia, 2017.

References : page [218]-257.

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