Developing new products and repositioning mature brands a risk-reduction system that produces investment alternatives / Eugene J. Cafarelli

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Series: Ronald series on marketing managementPublication details: New York : Wiley, 1980Description: 253 p. ; 22 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5415.15.C24 (Browse shelf(Opens below))		1	Available		00001216361

'A Ronald Press publication.'

Includes index

Bibliography: p.249

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