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1.
Customer capitalism : the new business model for increasing returns by becoming the customer choice / Sandra Vandermerwe by
Publication details: London : Nicholas Brealey Publishing, 1999
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.5. V357.

2.
World consumer markets 2000/2001 ondisc [computer file]
Publication details: London : Euromonitor International
Other title:
  • World consumer markets 2000/2001 ondisc
Online resources:
Availability: Items available for loan: ZZ (1)Call number: siri ruj HF5470.W67.

3.
Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy by
Edition: 3rd ed.
Publication details: Harlow, England : Financial Times/Prentice Hall, 2004
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.127.H66 2004.

4.
Ethnic marketing : accepting the challenge of cultural diversity / Guilherme D. Pires and P. John Stanton by
Publication details: Australia : Thomson, 2005
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HC79.C6P577.

5.
Geodemographics, GIS and neighbourhood targeting / Richard Harris, Peter Sleight and Richard Webber. by Series: Mastering GIS
Publication details: West Sussex, England : Wiley, 2005
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.127.H374.

6.
Creating the marketing experience : new strategies for building relationships with your target market / Joe Marconi. by
Publication details: Mason, Ohio : Thomson, 2005
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.55.M377.

7.
Branded male : marketing to men / Mark Tungate. by
Publication details: London : Kogan Page, 2008
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1255.T866.

8.
Changing the game : how video games are transforming the future of business / David Edery and Ethan Mollick by
Publication details: Upper Saddle River, N.J. : FT Press, 2009
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD9993.E452E334.

9.
Building brand value the Playboy way / Susan Gunelius. by
Publication details: Basingstoke, Hampshire : Palgrave MacMillan, 2009
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: PN4900.P5G864.

10.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. by
Edition: 6th edition.
Publisher: Thousand Oaks : SAGE Inc., 2021
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.127.M643.

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