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1.
Brand loyalty : measurement and management / Jacob Jacoby, Robert W. Chestnut by Series: Wiley series on marketing management
Publication details: New York : Wiley, 1978
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.3.J32.

2.
An empirical examination of product symbolism from an ethnic subcultural perspective [microform] / by Nik Rahimah Nik Yacob by
Publication details: Bangi : Universiti Kebangsaan Malaysia, 1992
Dissertation note: Thesis (Ph. D.) - University of Colorado, 1989
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: mikrofilem tesis HC445.5.Z9C663 1992.

3.
An empirical examination of product sysbolism from an ethnic subcultural perspective / by Nik Rahimah Nik Yacob by
Publication details: Boulder, Colo. : University of Colorado, 1989
Dissertation note: Thesis (Ph. D.)-University of Colorado, 1989
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HC445.5.Z9C663 1989 kat4.

4.
Encyclopedia of consumer brands / editor, Janice Jorgensen by
Publication details: Detroit, Mich. : St. James Press, 1994
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.3.E527 ruj, ...

5.
Malaysia branding for the world by
Publication details: Kuala Lumpur: Malaysia Design Technology Centre, 2003
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: MK10 MATRADE 49 B736, ...

6.
Consumer-citizens of China : the role of foreign brands in the imagined future China / Kelly Tian and Lily Dong. by Series: Routledge contemporary China series ; 60.
Publication details: London : Routledge, 2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HC430.C6T534.

7.
Relationships between brand attitude, brand attachment and behavioral intention in the context of national carrier's service failure : moderating roles of causal attributions / Owais Barkat Al-Gharaibeh. by Producer: 2018
Dissertation note: Thesis (Ph.D.)-Universiti Kebangsaan Malaysia, 2017.
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.3.G483 2018 tesis.

8.
Relationships of product attributes, ceo brand image, perceived brand image, and perceived quality on purchase intention of makeup brands / Khalilah binti Abd Hafiz. by Producer: 2021
Dissertation note: Thesis (Ph.D) - Universiti Kebangsaan Malaysia, 2021.
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.32.K483 2021 tesis.

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