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	1.	Value for money marketing : a guide to measuring marketing performance / Roddy Mullin by Mullin, Roddy Series: Marketing in action series Publication details: London : Kogan Page, 2001 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.M84. Place hold
	2.	The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin. by Williams, Alison Mullin, Roddy Publication details: London : Kogan Page, 2008 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.126.W558. Place hold

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