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1.
Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock, Jochen Wirtz, Hean Tat Keh by
Publication details: Singapore : Prentice Hall, 2002
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD9987.A2L68.

2.
Strategic Asian marketing : an essential guide for managers / Hean Tat Keh, Jeongwen Chiang by
Publication details: Singapore : Pearson Prentice Hall, 2004
Other title:
  • Essential guide for managers
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.13.K425, ...

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