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	1.	Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer, Mary F. Mobley. by Bearden, William O, 1954- Netemeyer, Richard G Mobley, Mary F Publication details: Newbury Park : SAGE Publications, 1993 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.3.B323. Place hold
	2.	Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge by Bearden, William O, 1945- Ingram, Thomas N LaForge, Raymond W Series: McGraw-Hill/Irwin series in marketing Edition: 4th ed. Publication details: New York : McGraw-Hill/Irwin, c004 Online resources: Table of contents Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1.B434 2004 ikon. Place hold
	3.	Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. by Netemeyer, Richard G, 1956- Haws, Kelly L Bearden, William O, 1945-. Handbook of marketing scales Edition: 3rd ed. Publication details: Los Angeles : SAGE, 2011 Other title: Marketing scales Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.3.B323 2011. Place hold

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