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61.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 5th ed., Global ed.
Publication details: Harlow, Essex : Pearson Education, 2012
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.123.C556 2012.

62.
The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone / by Jed Alpert. by
Publication details: New York : McGraw-Hill, 2012
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5548.32.A468.

63.
Everyone's a critic : winning customers in a review-driven world / Bill Tancer. by Copyright date: New York : Portfolio/Penguin, [2014], ©2014
Availability: Items available for loan: PERPUSTAKAAN HOSPITAL CANSELOR TUANKU MUHRIZ (1)Call number: HD59 .T168e 2014 9HUKM.

64.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: Eighth Edition.
Publisher: Boston : McGraw-Hill Irwin, ò009Copyright date: ©2009
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5823.B387 2009, ...

65.
[Laporan Penyelidikan] : Cross-culture consumer branding of product,and perceived meaning differences across selected demographic variables / Ismail Rejab,Zuraidah Mohamad. by Producer: [date of production not identified]
Other title:
  • Cross-culture consumer branding of product,and perceived meaning differences across selected demographic variables
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1255.I834 arkib.

66.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: Sixth Edition : International Edition.
Copyright date: ©2004Publisher: Boston, Mass. : McGraw-Hill/Irwin, 2004
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.B387 2004.

67.
Advertising, promotion and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp. by
Edition: 10th edition.
Publisher: Massachusetts : Cengage, [2018]Copyright date: ©2018
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.123.S55 2018.

68.
Pengiklanan menurut perspektif Islam / disunting oleh Rosmawati Mohamad Rasit, Shahrul Nazmi Sannusi, Md.Rozalafri Johori. by Publisher: Bangi, Selangor : Penerbit Universiti Kebangsaan Malaysia, 2019Copyright date: ©2019
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (3)Call number: HF5415.123.P436 ki, ...

69.
70.
Pengabaian hak pengguna Islam dalam paparan iklan di Malaysia / Nur Hikmah binti Yahya. by ©2020
Dissertation note: Tesis (Sarjana Pengajian Islam) - Universiti Kebangsaan Malaysia, 2020.
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.123.N837 2020 tesis.

71.
Integrated marketing communications : a global brand-driven approach / Philip J. Kitchen, Marwa E. Tourky. by
Edition: Second edition.
Publisher: Cham : Palgrave Macmillan, 2022Copyright date: ©2022
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.123.K538 2022.

72.
A marketing brainstorm : the thought process behind effective messaging, branding, and audiences / Nimrod Ganzarski. by Publisher: Florida, United States : Spines Publishing, 2024Copyright date: ©2024
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.G366.

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