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41.
Techniques for forecasting product demand : staff study. by Series: Management services technical study ; no. 7
Publication details: New York : American Institute of Certified Accountants Inc., 1968
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.15 .T429.

42.
Winning back your market the inside stories of the companies that did it Jagdish N. Sheth by
Publication details: New York John Wiley & Sons 1985
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.15.S46.

43.
The art of product development : from concept to market / Erwin A. Frand by
Publication details: Homewood, ILL. : Dow Jones-Irwin, 1989
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.153.F73.

44.
Course on strategies for market development and creation, 16th-20th January 1978, National Productivity Centre, Petaling Jaya by
Publication details: Petaling Jaya : National Productivity Centre, 1978
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: MK10 PDPN 14.2 C687 1978.

45.
The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore by
Publication details: Boston, Mass. : Harvard Business School Press, 1999
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.15.P56.

46.
Make your web site work for you : how to convert your online content into profits / Jeff Cannon by
Publication details: New York : McGraw-Hill, 2000
Other title:
  • How to convert your online content into profits
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.C26 n.2, ...

47.
The Brandmindset / Duane E. Knapp by
Publication details: New York : McGraw-Hill, 2000
Other title:
  • Brand mindset
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7K62.

48.
Retail product management : buying and merchandising / Rosemary Varley by
Publication details: New York : Routledge, 2000
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5429.V35.

49.
Citizen brands : putting society at the heart of your business / Michael Willmott by
Publication details: Chichester : John Wiley & Sons, 2001
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD60.W545.

50.
Classic failures in product marketing : (marketing principles violations and how to avoid them) / by Donald W. Hendon by Series: Dare to fail series
Publication details: Petaling Jaya, Selangor : Hardknocks Factory Sdn. Bhd. , 2001
Other title:
  • Marketing principles violations and how to avoid them
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.15.H46.

51.
Manufacturing handbook of best practices : an innovation, productivity, and quality focus / edited by Jack B. ReVelle by
Publication details: Boca Raton : St. Lucie Press, 2002
Availability: Items available for loan: PERPUSTAKAAN LINGKUNGAN KEDUA (1)Call number: HD45.M367 3.

52.
New food product development : from concept to marketplace / Gordon W. Fuller by Series: CRC series in contemporary food science
Edition: 2nd ed.
Publication details: Boca Raton, FL : CRC, 2004
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD9000.5.F848 2005.

53.
Product management / Donald R. Lehmann, Russell S. Winer by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Publication details: Boston : McGraw-Hill/Irwin, 2005
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (4)Call number: HF5415.15.L44 2005, ...

54.
Innovation management and new product development / Paul Trott. by
Edition: 3rd ed.
Publication details: Harlow : Financial Times Prentice Hall, 2004
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD45.T76 2005.

55.
Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout/ by David Taylor. by
Publication details: Chichester, England ; Hoboken, NJ : J. Wiley, c2004
Other title:
  • Brandstretch
Availability: No items available.

56.
New product development [videorecording] / produced and directed by Paul D. Fagan by
Publication details: Olathe, KS : RMI Media Productions, 2000
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: video HF5415.153.N49.

57.
New products [videorecording] : Phoenix Suns / Austen Press ; produced and directed by Paul D. Fagan by Series: The marketing series ; chapter 11
Publication details: Olathe, KS : RMI Media Productions, 1995
Other title:
  • new product
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: video HF5415.N49.

58.
Existing product [videorecording] : Harley - Davidson / Austen Press ; produced and dirested by Paul D. Fagan by Series: The Marketing series ; chapter 12Publisher: Olathe, KS : RMI Media Production, 1995
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: video HF5415.E95.

59.
Beyond the brand : why engaging the right customers is essential to winning in business / John Winsor by
Publication details: Chicago : Dearborn Trade Pub., 2004
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.15.W565.

60.
Information and management systems for product customization / Thorsten Blecker ... [et al.] by Series: Integrated series in information systems ; 7
Publication details: New York : Springer, 2005
Availability: Items available for loan: PERPUSTAKAAN LINGKUNGAN KEDUA (1)Call number: TS155.65.I54.

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