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361.
Public relations writing : form and style / Doug Newsom, Jim Haynes. by
Edition: 9th ed.
Publication details: Boston, MA : Wadsworth Cengage Learning, 2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HM1221.N478 2011.

362.
The business of influence : reframing marketing and PR for the digital age / Philip Sheldrake by
Publication details: West Sussex, UK. : John Wiley & Sons, 2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.1265.S533, ...

363.
City branding : theory and cases / edited by Keith Dinnie by
Publication details: Houndmills, Basingstoke, Hampshire [England] : Palgrave MacMillan, 2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1255 C538.

364.
Government & political public relations : an introduction / Mohd. Hamdan Adnan. by
Publication details: Shah Alam : University Publication Centre (UPENA), 2010
Availability: Items available for loan: PERPUSTAKAAN ALAM DAN TAMADUN MELAYU (1)Call number: JF2112.P8M64 8.

365.
Public relations for Asia / Trevor Morris and Simon Goldsworthy. by
Publication details: New York, N.Y. : Palgrave MacMillan, 2008
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD59.6.A78M677.

366.
Museum branding : how to create and maintain image, loyalty, and support / Margot A. Wallace. by
Publication details: Lanham, MD : AltaMira Press, c2006
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: AM11.W359.

367.
Introducing public relations : theory and practice / Keith Butterick. by
Publication details: London : SAGE, 2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD59.B869.

368.
Public relations : a managerial perspective / [edited by] Danny Moss, Barbara DeSanto. by
Publication details: London : SAGE Publications, 2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD59.P833.

369.
Wild west 2.0 : how to protect and restore your online reputation on the untamed social frontier / Michael Fertik and David Thompson. by
Publication details: New York : American Management Association, 2010
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD30.2.F457.

370.
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / David Meerman Scott. by
Edition: 3rd ed.
Publication details: Hoboken, N.J. : John Wiley & Sons, 2011
Other title:
  • New rules of marketing and PR
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1265.S388 2011.

371.
Power performance : multimedia storytelling for journalism and public relations / Tony Silvia and Terry Anzur. by
Publication details: Chichester, West Sussex : Wiley-Blackwell, 2011
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: P96.A86S565.

372.
This is PR : the realities of public relations / Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg. by Series: Wadsworth series in mass communication and journalism
Edition: 11th ed.
Publication details: Boston : Wadsworth Cengage Learning, 2011
Availability: Items available for loan: PERPUSTAKAAN HOSPITAL CANSELOR TUANKU MUHRIZ (1)Call number: HM1221.N532t 2011 9HUKM. PERPUSTAKAAN TUN SERI LANANG (1)Call number: HM1221.N493 2011.

373.
Public relations : the profession and the practice / Dan Lattimore ... [et al.]. by
Edition: Fourth edition.
Publisher: New York : McGraw-Hill, 2012
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HM1221 .P835 2012, ...

374.
Press & PR guide : the essential handbook for PR practitioners 2012.
Publication details: Kuala Lumpur : Perception Media, 2012
Other title:
  • Press and PR guide.
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: PN5449.M4P73 kat ruj.

375.
Marketing and public relations for museums, galleries, cultural and heritage attractions / Ylva French and Sue Runyard. by
Publication details: Abingdon, Oxon : Routledge, 2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: AM121.F746, ...

376.
The End of Fundraising : Raise More Money by Selling Your Impact / Jason Saul. by
Publication details: San Francisco, CA : Jossey-Bass, 2011
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HV41.2.S258.

377.
The library marketing toolkit / Ned Potter. by
Publication details: London : Facet Publishing, 2012
Other title:
  • Library marketing tool kit.
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: Z716.3.P68.

378.
Public relations writing and media techniques / Dennis L. Wilcox, Bryan H. Reber. by
Edition: 7th ed.
Publication details: Boston, Mass. : Pearson, 2013
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HM263.W49 2013.

379.
Culture, social class, and race in public relations : perspectives and applications / ed. by Damion Waymer. by Series: Lexington studies in political communication
Publication details: Lanham, Md. : Lexington Books, 2012
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HM1221.C838.

380.
Politics and the twitter revolution : how tweets influence the relationship between political leaders and the public / John H. Parmelee, Shannon L. Bichard. by
Publication details: Lanham : Lexington Books, 2013
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: JA85.2.U6P347.

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