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2781.
Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers. by
Edition: 2nd ed.
Publication details: Hoboken, N.J. : Wiley, 2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.5.P457 2011.

2782.
Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. by
Publication details: Hoboken, N.J. : Wiley, c2010
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.K635.

2783.
Partnership marketing : how to grow your business and transform your brand through smart collaboration / Ron Kunitzky. by
Publication details: Mississauga, Ont. : J. Wiley & Sons Canada, c2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1255 K844.

2784.
Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke. by
Publication details: Chichester, UK. : John Wiley & Sons, 2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1255.P477.

2785.
Marketing technology as a service : proven techniques that create value / Laurie Young and Bev Burgess. by
Publication details: Chichester. UK. : John Wiley & Sons, 2010
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HC79.H53Y685.

2786.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by
Edition: 10th ed.
Publication details: New York : McGraw-Hill Irwin, 2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.P385 2011.

2787.
Political marketing / edited by Paul R. Baines. by Series: Sage library in marketing
Publication details: Los Angeles, CA. : SAGE, 2011
Availability: Not available: PERPUSTAKAAN TUN SERI LANANG: Checked out (3).

2788.
Principles of marketing / Robert F. Lusch, Virginia N. Lusch. by
Publication details: Boston, Mass. : Kent Pub. Co., c1987
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.L83.

2789.
Media marketing : how to get your name and story in print and on the air / Peter G. Miller. by
Publication details: New York : Harper & Row, 1987
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: P96.A86M558.

2790.
Visual marketing : 99 proven ways for small businesses to market with images and design / David Langton, Anita Campbell. by
Publication details: Hoboken, N.J. : Wiley, 2011
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.L344.

2791.
Power friending : demystifying social media to grow your business / Amber Mac. by
Publication details: New York : Portfolio, 2010
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1265.M333.

2792.
Pull : the power of the Semantic Web to transform your business / David Siegel. by
Publication details: New York : Portfolio, 2009
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5548.32.S574.

2793.
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / David Meerman Scott. by
Edition: 3rd ed.
Publication details: Hoboken, N.J. : John Wiley & Sons, 2011
Other title:
  • New rules of marketing and PR
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1265.S388 2011.

2794.
The little blue book of marketing : build a killer plan in less than a day / Paul Kurnit and Steve Lance. by
Publication details: New York : Portfolio, 2009
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.K857.

2795.
Social media marketing all-in-one for dummies / Jan Zimmerman and Doug Sahlin. by
Publication details: Hoboken, NJ : Wiley Pub., Inc, 2010
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1265.Z535.

2796.
Pemasaran politik di Malaysia / editor : Shireen Haron dan Zuraidah Musib. by
Publication details: Kuala Lumpur : Dewan Bahasa dan Pustaka, 2012
Availability: Items available for loan: PERPUSTAKAAN ALAM DAN TAMADUN MELAYU (2)Call number: JF2112.C3P46 8, ... PERPUSTAKAAN TUN SERI LANANG (6)Call number: JF2112.C3P463, ... Not available: PERPUSTAKAAN TUN SERI LANANG: Checked out (1). PERPUSTAKAAN TUN SERI LANANG: On Holdshelf (1).

2797.
How to market to people not like you : "know it or blow it" rules for reaching diverse customers / Kelly McDonald. by
Publication details: Hoboken, N.J. : Wiley, 2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.M236, ...

2798.
Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller. by
Edition: 2nd ed.
Publication details: Milton : John Wiley & Sons (Aust), 2012
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (3)Call number: HF5415.E598 2012, ...

2799.
Onward : how Starbucks fought for its life without losing its soul / Howard Schultz with Joanne Gordon. by
Publication details: West Sussex [England] : Wiley & Sons, 2011
Availability: Items available for loan: PERPUSTAKAAN DR ABDUL LATIFF (1)Call number: HD9199.U54.S387o 2011 9. PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD9199.U54S358.

2800.
Marketing research : comprehensive and practical / Voon Boo Ho, Nagarajah Lee. by
Publication details: Shah Alam : UiTM Press, 2012
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.2.V645.

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