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2761.
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. by
Edition: 3rd ed.
Publication details: Los Angeles : SAGE, 2011
Other title:
  • Marketing scales
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.3.B323 2011.

2762.
Pricing strategies : a marketing approach / Robert M. Schindler. by
Publication details: Los Angeles, Calif. : Sage Publications, Inc, 2012
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5416.5.S354.

2763.
Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler. by
Edition: 4th ed.
Publication details: Thousand Oaks, Calif. : SAGE Publications, 2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5414.K684 2011.

2764.
Social marketing casebook / Jeff French, Rowena Merritt, and Lucy Reynolds. by
Publication details: Los Angeles, CA. : SAGE, 2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5414.F744.

2765.
Social marketing to protect the environment : what works / Doug McKenzie-Mohr ... [et al.]. by
Publication details: Thousand Oaks, CA. : SAGE Publications, 2012
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5414.S674.

2766.
The market research toolbox : a concise guide for beginners / Edward F. McQuarrie. by
Edition: 3rd ed.
Publication details: Thousand Oaks, Calif. : SAGE Publications, 2012
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.2.M388 2012.

2767.
The SAGE handbook of social marketing / edited by Gerard Hastings, Kathryn Angus, Carol Bryant. by
Publication details: London : SAGE, 2011
Other title:
  • Social marketing.
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5414.S234.

2768.
Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]. by
Edition: 2nd ed.
Publication details: Thousand Oaks, Calif. : SAGE, 2012
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5814.U844 2012.

2769.
Market-driven management : strategic and operational marketing / Jean-Jacques Lambin in association with Ruben Chumpitaz and Isabelle Schuiling. by
Edition: 2nd ed., [English ed.].
Publication details: Basingstoke ; New York : Palgrave MacMillan, 2007
Availability: No items available.

2770.
Marketing express / William M. Pride, O.C. Ferrell by
Edition: 2nd ed.
Publication details: Mason, Oh. : South-Western Cengage Learning, 2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.P75M337 2011.

2771.
Marketing strategy / O.C. Ferrell, Michael D. Hartline. by
Edition: 5th ed.
Publication details: Australia : South-Western Cengage Learning, c2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.M356 2011.

2772.
Marketing to the new majority : strategies for a diverse world / David Burgos and Ola Mobolade. by
Publication details: New York : Palgrave MacMillan, 2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.1.B837, ...

2773.
MR / Thomas J. Brown, Tracy Suter. by
Edition: Student ed.
Publication details: Mason, OH : South-Western, 2012
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.2.B744, ...

2774.
No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses / Dan S. Kennedy & Jeff Slutsky. by
Publication details: [Irvine, Calif.] : Entrepreneur Press, 2012
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.K449.

2775.
Services marketing : concepts, strategies and cases / K. Douglas Hoffman ... [et al.]. by
Publication details: London : Cencage Learning EMEA, 2009
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD9980.5.S483 2009.

2776.
Social media for social good : a how-to guide for nonprofits / Heather Mansfield. by
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD62.6.M356.

2777.
Managing the brief for better design / Alastair Blyth and John Worthington. by
Edition: 2nd ed.
Publication details: London : Routledge, 2010
Availability: Items available for loan: PERPUSTAKAAN LINGKUNGAN KEDUA (1)Call number: NA1996.B569 2010 3.

2778.
Lucky bastard! / Adam Wong ; with Adam Khoo. by
Publication details: Singapore : Adam Khoo Learning Technologies Group, 2009
Other title:
  • Lucky bastard! : 'how one 25-year-old makes six figure income... working four hours a day from home!'.
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.I265W643.

2779.
Top market strategy : applying the 80/20 rule / Elizabeth Rush Kruger. by Series: Marketing strategy collection
Publication details: New York : Business Expert Press, 2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.127.K753.

2780.
What great salespeople do : the science of selling through emotional connection and the power of story / Michael Bosworth, Ben Zoldan. by
Publication details: New York : McGraw-Hill, 2012
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5438.25.B678.

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