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2141.
International marketing : an SME perspective / Sean de Burca, Richard Fletcher, Linden Brown by
Publication details: Harlow Essex : Pearson Education, 2004
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF1416.B87.

2142.
Marketing management / Russell S. Winer by
Edition: 2nd ed.
Publication details: Upper Saddle River, NJ : Prentice Hall, 2004
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.W553 2004.

2143.
Marketing * wise : an unconventional approach to strategic marketing for Asia / Sunny T. H. Goh, Khoo Kheng-Hor by
Publication details: Petaling Jaya : Prentice-Hall, 2003
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.G66.

2144.
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl. by
Edition: 2nd ed.
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2004
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (3)Call number: HF5415.13.C533 2004, ...

2145.
Introduction to marketing : a value exchange approach / Mark Gabbott, editor by
Publication details: Frenchs Forest : Pearson, 2004
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.I597.

2146.
Marketing approaches used by private vocational schools in Thailand / by Korawik Jivasantikarn by
Publication details: Normal, IL : Illinois State University, 2003
Dissertation note: Thesis (Ph. D.) - Illinois State University, 2003
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: LC1047.T5K67 2003 tesis (00008054762).

2147.
Modeling the supply chain / Jeremy F. Shapiro by
Publication details: Pacific Grove, CA : Duxbury-Thomson Learning, 2001
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: TS161.S523.

2148.
Principles of service marketing and management / Christopher Lovelock, Lauren Wright by
Edition: 2nd ed.
Publication details: Upper Saddle River, N. J. : Prentice Hall, 2002
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD9981.5.L685 2002.

2149.
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler by
Edition: 6th ed.
Publication details: Upper Saddle River, N. J. : Prentice Hall, 2003
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.K6312 2003.

2150.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz by
Edition: 5th ed.
Publication details: Upper Saddle River, N. J. : Pearson/Prentice Hall, 2004
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.122.L68 2004.

2151.
Rethinking marketing : sustainable market-ing enterprise in Asia : text and cases / Philip Kotler ... [et al.] by
Publication details: New York : Prentice Hall, 2003
Other title:
  • Sustainable market-ing enterprise in Asia
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.12.A8R478.

2152.
Internet marketing / Barbara G. Cox, William Koelzer by
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2004
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1265.C693.

2153.
Marketing strategies : a twenty-first century approach / Ashok Ranchhod ; with contributions from Julie Tinson, and Claire Gauzente by
Publication details: Harlow, England : FT/Prentice Hall, 2004
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.R3217.

2154.
Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy by
Edition: 3rd ed.
Publication details: Harlow, England : Financial Times/Prentice Hall, 2004
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.127.H66 2004.

2155.
Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh by
Edition: 2nd ed.
Publication details: Harlow : Prentice Hall, 2004
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.123.D46 2004, ...

2156.
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison by
Publication details: Singapore : J. Wiley & Sons (Asia), 2002
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5813.A74A39 sbr.

2157.
Principles of marketing : activebook version 2.0 / Philip Kotler, Gary Armstrong by
Edition: 10th ed.
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2004
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.K6361 2004.

2158.
Practical marketing and public relations for the small business / Moi Ali by Series: The Sunday Times business enterprise guide
Edition: 2nd ed.
Publication details: London : Kogan Page, 2002
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD62.7.A44 2002.

2159.
Red zone marketing : a playbook for winning all the business you want! / Maribeth Kuzmeski by
Publication details: [S.l.] : Facts on Demand, [2002]
Other title:
  • Marketing
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.K89.

2160.
Successful large account management : how to hold on to your most important customers and turn them into long-term assets / Robert E. Miller & Stephen E. Heiman with Tad Tuleja by
Edition: 2nd ed.
Publication details: London : Kogan Page , 2004
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5438.8.K48M54 2004.

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