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21.
Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe by
Edition: Updated and rev. ed.
Publication details: New York : Allworth Press, 2009
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7G634 2009.

22.
Brand Avatar : translating virtual world branding into real world success / Alycia de Mesa. by
Publication details: Houndmills : Palgrave MacMillan, 2009
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.1255.D426, ...

23.
Brand storming : managing brands in the era of complexity / Michele Fioroni and Garry Titterton. by Language: English Original language: Italian
Publication details: Basingstoke [England] : Palgrave MacMillan, 2009
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7F568.

24.
Building brand value the Playboy way / Susan Gunelius. by
Publication details: Basingstoke, Hampshire : Palgrave MacMillan, 2009
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: PN4900.P5G864.

25.
Retail marketing : a branding and innovation approach / Dale Miller. by
Publication details: Prahran, Vic. : Tilde University Press, 2008
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5429.M498, ...

26.
Brand relevance : making competitors irrelevant / David A. Aaker. by Series: Jossey-Bass business & management series
Publication details: San Francisco, CA : Jossey-Bass, c2011
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7A21535.

27.
Strategi jenama global : membongkar potensi penjenamaan merentasi negara, budaya dan pasaran / Sicco Van Gelder ; penterjemah Haniza Lockman. by
Publication details: Kuala Lumpur : Institut Terjemahan Negara Malaysia Berhad, c2011
Availability: Items available for loan: PERPUSTAKAAN ALAM DAN TAMADUN MELAYU (1)Call number: HD69.B7V344154 8. PERPUSTAKAAN TUN SERI LANANG (2)Call number: HD69.B7V366154, ...

28.
Authentic personal branding : a new blueprint for building and aligning a powerful leadership brand / Hubert K. Rampersad ; with foreword by Marshall Goldsmith and afterword by Dave Ulrich. by
Publication details: Charlotte, NC : Information Age Pub., 2009
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1255.R358.

29.
The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis. by
Publication details: New York, NY : Palgrave MacMillan, 2008
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7H638.

30.
The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / Adam Metz. by
Publication details: New York : McGraw-Hill, 2012
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (3)Call number: HF5415.5.M484, ...

31.
Branded lives : the production and consumption of meaning at work / edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola. by
Publication details: Cheltenham, UK : Edward Elgar Publishing, c2011
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7B698.

32.
Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader / by Suzanne Bates. by
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HD38.2.B383, ...

33.
Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition / John Morgan by
Publication details: Hoboken, N.J. : John Wiley & Sons, 2012
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.1255.M657, ...

34.
Brand media strategy : integrated communications planning in the digital era / Antony Young by
Publication details: New York : Palgrave MacMillan, 2010
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1255.Y638.

35.
Location-based marketing for dummies / Aaron Strout and Mike Schneider ; forword by BJ Emerson by Series: --For dummies
Publication details: Hoboken, NJ : John Wiley & Sons, 2011
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.S767.

36.
Brand resilience : managing risk and recovery in a high-speed world / Jonathan R. Copulsky. by
Publication details: New York, NY : Palgrave MacMillan, 2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1255.C674.

37.
Brand champions : how superheroes bring brands to life / Ian P. Buckingham by Series: Bring yourself to work
Publication details: Houndmills, Basingstoke, Hampshire : Palgrave MacMillan, 2011
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7B835.

38.
We first : how brands and consumers use social media to build a better world / Simon Mainwaring by
Publication details: New York : Palgrave MacMillan, 2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD60.M336.

39.
Perspectives on branding / Jason I. Miletsky, Genevieve Smith. by
Publication details: Boston, Mass. : Course Learning, 2009
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7M548.

40.
City branding : theory and cases / edited by Keith Dinnie by
Publication details: Houndmills, Basingstoke, Hampshire [England] : Palgrave MacMillan, 2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1255 C538.

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