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	21.	Marketing planning for services Malcolm McDonald and Adrian Payne by McDonald, Malcolm Payne, Adrian Series: The Marketing series Publication details: Oxford : Butterworth-Heinemann, 1996 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.M3295. Place hold
	22.	Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald by McDonald, Malcolm Series: Marketing series Edition: 3rd ed. Publication details: Oxford : Butterworth-Heinemann, 1995 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.M3794 1995. Place hold
	23.	Marketing strategy Paul Fifield. by Fifield, Paul Series: The Marketing series Publication details: Oxford Butterworth-Heinemann 1992 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.F46. Place hold
	24.	A practical guide to integrated marketing communications / Ian Linton and Kevin Morley. by Linton, Ian Morley, Kevin Series: The marketing series. Practitioner Publication details: Oxford : Butterworth-Heinemann, 1995 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.123 .L57. Place hold
	25.	Product/service strategy Richard T. Hise by Hise, Richard T Series: Priorities in marketing series Publication details: New York Petrocelli/Charter 1977 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.15.H56. Place hold
	26.	No cover image available Promotion : a behavioral view / Harper W. Boyd, Jr., Sidney J. Levy. by Boyd, Harper W [author.] Levy, Sidney J, 1921 Series: Prentice-Hall foundations of marketing series Publication details: Englewood Cliffs, N.J. : Prentice-Hall , 1967 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (4)Call number: HF5821.B634, ... Place hold
	27.	Readings in consumer behavior individuals, groups, and organizations edited by Melanie Wallendorf, Gerald Zaltman by Wallendorf, Melanie Zaltman, Gerald Series: Theories in marketing series Publication details: New York Wiley 1979 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (6)Call number: HC110.C6R4, ... Place hold
	28.	Sales management a tactical approach \ Marvin A. Jolson. by Jolson, Marvin A Series: Priorities in marketing series Publication details: New York Petrocelli/Charter, 1977 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5438.4.J65. Place hold
	29.	Strategic marketing management: planning, implementation and control/ Richard M. S. Wilson and Coloin Gilligan with David J. Pearson. by Wilson, R. M. S. (Richard Malcolm Sano) Gilligan, Colin Pearson, David J Chartered Institute of Marketing Series: The Marketing series Publication details: Oxford: Butterworth-Heinemann, 1992 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.W5384. Place hold
	30.	Theory construction in marketing some thoughts on thinking Gerald Zaltman, Karen LeMasters, Michael Heffring. by Zaltman, Gerald [author.] LeMasters, Karen Heffring, Michael Series: Theories in marketing series Publication details: New York Wiley 1982 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.Z264. Place hold
	31.	Fundamentals of marketing / William J. Stanton by Stanton, William J Futrell, Charles Series: Marketing series Edition: 8th. ed. Publication details: New York : McGraw-Hill, 1987 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.S745 1987. Place hold
	32.	No cover image available Consumer behavior [videorecording] : Coca-cola & Anheuser Busch / Austen Press ; produced and directed by Paul D. Fagan by Fagan, Paul D Austen Press RMI Media Productions Series: The marketing series ; chapter 8Publisher: Olathe, KS: RMI Media Productions, 1995 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: video HF515.32.C66. Place hold
	33.	No cover image available New products [videorecording] : Phoenix Suns / Austen Press ; produced and directed by Paul D. Fagan by Fagan, Paul D [production,, direction] Austen Press RMI Media Productions Series: The marketing series ; chapter 11 Publication details: Olathe, KS : RMI Media Productions, 1995 Other title: new product Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: video HF5415.N49. Place hold
	34.	No cover image available Existing product [videorecording] : Harley - Davidson / Austen Press ; produced and dirested by Paul D. Fagan by Fagan, Paul D [production,, direction] Austen Press RMI Media Production Series: The Marketing series ; chapter 12Publisher: Olathe, KS : RMI Media Production, 1995 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: video HF5415.E95. Place hold
	35.	Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell. by Brennan, Ross, 1957- Canning, Louis McDowell, Raymond Series: Advanced marketing series Publication details: Los Angeles : SAGE Publications, 2007 Online resources: Publisher description Table of contents only Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1263.B744. Place hold

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