Siegel, Gonnie McClung. How to advertise and promote your small business / Gonnie McClung Siegel. - New York : Wiley, 1978. - viii, 128 p 21 cm - The Small business series. . - The Small business series. . 'A Hudson Group book.' Includes index. Bibliography: p. 125-126. ISBN: 0471040320 LCCN: 77-26842 Subjects--Topical Terms: Advertising.Public relations.