Berman, Ronald. <br/><br/>
How television sees its audience :  a look at the looking glass / 
Ronald Berman. 
 - Newbury Park :  SAGE Publications,  1987 
 - 117 p. ;  23 cm. 
<br/><br/>References : p. 110-112 
<br/><br/><label>ISBN: </label>0803925832  RM126.16 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television audiences--United States.<br/>Television programs--United States.