Rexroad, Robert A., 1924- <br/><br/>
High technology marketing management / 
Robert A. Rexroad 
 - New York :  Wiley,  1983 
 - xiv, 219 p. ;  24 cm. 
<br/><br/> 'A Ronald Press publication.' 
<br/><br/>Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--United States<br/>Technology--United States--Marketing<br/>Government purchasing--United States