Grikscheit, Gary M, b.1940 Handbook of selling : psychological, managerial, and marketing bases / Gary M. Grikscheit, Harold C. Cash, W.J.E. Crissy - New York : Wiley, 1981 - xxi, 671p. : ill. ; 25 cm. - Ronald series on marketing management . 'A Ronald Press publication.' Includes index Bibliography: p.484-495 ISBN: 0471044822 LCCN: 80-19371 Subjects--Topical Terms: Selling