TY  - BOOK
AU  - Bearden,William O.
AU  - Netemeyer,Richard G.
AU  - Mobley,Mary F.
TI  - Handbook of marketing scales: multi-item measures for marketing and consumer behavior research 
SN  - 0803951558
PY  - 1993///
CY  - Newbury Park
PB  - SAGE Publications
KW  - Marketing research
KW  - Consumer behavior
KW  - Research
ER  -