Dichter, Ernest,  1907- <br/><br/>
Handbook of consumer motivations :  the psychology of the world of objects / 
drawings by Robert Glaisek 
 - New York :  McGraw-Hill,  1964 
 - xvi, 486 p. :  ill. ;  21 cm. 
<br/><br/>Bibliography: p. 479-480. 
<br/><br/><label>LCCN: </label>63-023465 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research (Marketing)