Atwan, Robert <br/><br/>
American mass media :  industries and issues / 
Robert Atwan, Barry Orton, William Vesterman 
 - 1st ed. 
 - New York :  Random House,  1978 
 - xx, 475 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/>Bibliography : p. 464-466 
<br/><br/><label>ISBN: </label>0394320298  8.95 
<br/><br/><label>LCCN: </label>77-16598 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Addresses, essays, lectures--United States<br/>Communication and traffic--Addresses, essays, lectures--United States<br/>Advertising--Addresses, essays, lectures--United States<br/>Mass society--Addresses, essays, lectures