Douglas, Susan P. <br/><br/>
Global marketing strategy / 
Susan P. Dougla, C. Samuel Craig 
 - New York :  McGraw-Hill,  1995 
 - 554 p. :  ill. ;  24 cm. 
 - McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0070134472  RM166.65 
<br/><br/><label>LCCN: </label>94-22706 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>Export marketing--Management--Case studies