TY  - BOOK
AU  - Mitchum,Robert
ED  - Martin Sandler Productions
TI  - Giving'em what they want
PY  - 1987///
CY  - Washington, DC
PB  - PBS Video
KW  - Businessmen
KW  - United States
KW  - Advertising
KW  - New products
KW  - Consumers
N1  - Focusses on the men and women who indentified consumer appetites in an increasingly affluent American society and created new'necessities' through advertising; Copy available in DVD format
ER  -