Mitchum, Robert <br/><br/>
Giving'em what they want  [videorecording] 

 - Washington, DC :  PBS Video,  1987 
 - 1 videocassette (VHS) (60 min.) :  sd., col. ;  1/2 in. 
 - The entrepreneurs [videorecording]  an American adventure ;  no.5 .
<br/><br/> Focusses on the men and women who indentified consumer appetites in an increasingly affluent American society and created new'necessities' through advertising  Copy available in DVD format 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Businessmen--United States<br/>Advertising--United States<br/>New products--United States<br/>Consumers--United States