TY  - BOOK
AU  - Belk,Russell W.
ED  - AMA Winter Educators' Conference
ED  - American Marketing Association
TI  - AMA Winter Educators Conference: marketing theory 
SN  - 0877571856
PY  - 1987///
CY  - Chicago
PB  - American Marketing Association
KW  - Marketing
KW  - Congresses
KW  - Marketing research
ER  -