AMA Winter Educators Conference :  marketing theory / 
edited by Russel W. Belk ... [et al.] 
 - Chicago :  American Marketing Association,  1987 
 - 411 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>0877571856 
<br/><br/><label>LCCN: </label>87-000944 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Congresses<br/>Marketing research--Congresses