AMA Winter educator's conference :  marketing education knowledge development, dissemination, and utilization / 
edited by Joseph Guiltinan, Dale Achabal 
 - Chicago :  American Marketing Association,  1986 
 - 229 p. ;  28 cm. 
<br/><br/><label>ISBN: </label>087757183X 
<br/><br/><label>LCCN: </label>86-017263 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Study and teaching--Congresses