AMA educators' proceedings / 
edited by Terence A. Shimp ...[et al.] 
 - Chicago :  American Marketing Association,  1986 
 - 416 p. ;  28 cm. 
 - American marketing association  v. 52 .
<br/><br/><label>ISBN: </label>0877571821 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Congresses