TY  - BOOK
AU  - Cundiff,Edward W.
AU  - Still,Richard R.
AU  - Govoni,Norman A.P.
TI  - Fundamentals of modern marketing
SN  - 013341439601
PY  - 1985///
CY  - Englewood Cliffs, N. J
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes bibliograpies and index
ER  -