Cundiff, Edward W. <br/><br/>
Fundamentals of modern marketing / 
Edward W. Cundiff, Richard R. Still, Norman A.P. Govoni 
 - 4th ed. 
 - Englewood Cliffs, N. J  :  Prentice-Hall,  1985 
 - 482 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliograpies and index 
<br/><br/><label>ISBN: </label>013341439601 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing