Cundiff, Edward W. <br/><br/>
Fundamentals of modern marketing / 
Edward W. Cundiff, Richard R. Still, Norman A. P. Govoni 
 - 3rd ed. 
 - Englewood Cliffs, N.J :  Prentice-Hall,  1980 
 - xiv,  462  p. :  ill.  ;  24  cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0133413888 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing