TY  - BOOK
AU  - Cundiff,Edward W.
AU  - Still,Richard Ralph
AU  - Govoni,Norman A.P
TI  - Fundamentals of modern marketing
SN  - 0133412067
PY  - 1973///
CY  - Englewood Cliffs, N.J
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes bibliographical references
ER  -