Fletcher, Alan D. <br/><br/>
Fundamentals of advertising research / 
Alan D. Fletcher, Thomas A. Bowers 
 - 4th ed. 
 - Belmont, Ca. :  Wadsworth Publishing Co.,  1991 
 - 364 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>053414778X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research