Murphy, Dallas <br/><br/>
The fast forward MBA in marketing / 
Dallas Murphy 
 - New York :  John Wiley & Sons,  1997 
 - 278 p. :  ill. ;  26 cm. 
<br/><br/>includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471166162 
<br/><br/><label>LCCN: </label>96-40005 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Handbooks, manuals, etc