TY  - BOOK
AU  - Philips,Pamela M.
AU  - Bloom,Ellye
AU  - Mattingly,John D.
TI  - Fashion sales promotion: the selling behind the sellling 
T2  - Wiley retail fashion merchandising and management series
SN  - 0471861464
PY  - 1985///
CY  - New York
PB  - John Wiley & Sons
KW  - Advertising
KW  - Fashion
KW  - Fashion merchandising
ER  -