Philips, Pamela M.

Fashion sales promotion : the selling behind the sellling / Pamela M. Philips, Ellye Bloom, John D. Mattingly - New York : John Wiley & Sons, 1985 - 223 p. : ill. ; 25 cm. - Wiley retail fashion merchandising and management series . - Wiley retail fashion merchandising and management series .

0471861464


Advertising--Fashion
Fashion merchandising