Lapide, Lawrence <br/><br/>
The evaluation of integrated market research information systems for newproduct decisions / 
Lawrence Lapide 
 - Philadelphia :  University of Pennsylvania,  1976 
 - 168 p. :  ill. ;  21 cm. 
<br/><br/>Thesis (Ph.D.)-University of Pennsylvania, 1976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research