TY  - BOOK
AU  - Gorle,Peter
AU  - Long,James,1938-
TI  - Essentials of product planning
SN  - 0070844151
PY  - 1973///
CY  - London
PB  - McGraw-Hill
KW  - Product management
N1  - Includes bibliography: p. (95-97) and index
ER  -